What is a brand?
You’re brand is what your customers think of when they hear your company name. It is the people, the reputation and the success you experience as a team that create the brand you are known for.
What we do.
Blue-collar storytelling is a ground-up approach that starts with frontline workers to establish enduring stories that matter. Build frontline trust with personalites your audience can identify wtih.
“Your brand isn’t your logo or colours, it is who you are as an organization.”
~Jeff Humphreys
Our Services
Storytelling
Find your story, creative coaching and design
High-quality photography and cinematic video production
Podcast production — concept, booking, recording, editing, distribution
Documentary and behind-the-scenes storytelling to humanize your brand
Copywriting that converts: web, campaigns, scripts, social
Social media content calendars and creative execution
Networking Skills
Build your dream network
From the meet and greet to the advanced networking strategy
LinkedIn and social media training
Trade show experiences that drive traffic and leads
Brand Strategy
Find your niche with a tailored approach
Market, audience, and competitor research to define brand positioning
Brand voice, messaging frameworks, and storytelling architecture
Value proposition development tailored to business goals
Brand workshops to align leadership and uncover identity
Visual and verbal brand guides for consistency across all touchpoints
